ALYSSA LORINA
Multimedia Creator, Graphic Designer, Communication Professional
My Deliverables
Package Examples
Task:
Write a commencement themed story for Valentine's Day using student interviews
*I tied this story to importance of community and support from loved ones during higher educations journeys*
Story Title:
Love & Commencement: Couples Who Shared Vows and the Commencement Stage
Weekly Headline:
From Valentines to Partners In Commencement: Meet SNHU Couples Who Earned Their Degrees Together
Weekly Teaser:
This Valentine's Day, join us in celebrating SNHU couples who supported each other on their journeys to Commencement. Hear their stories of love, perserverance and parntnership as they reflect on reaching the stage together at Spring and Fall 2025 Commencement.
Read the Full Feature
Task:
Write a teaser for Impact Magazine's student story: Bancroft Daley '21 Found a Place to Belong - and a Path Forward to drive traffic to original article.
*I tied in back-to-school theme since it was back-to-school season.*
Story Title:
From Impact Magazine: Bancroft Daley '21 Found a Place to Belong - and a Path Forward
Weekly Headline:
How Going Back to School Sparked a New Beginning for Bancroft Daley '21
Weekly Teaser:
One unexpected decision set Bancroft Daley on a path toward purpose, confidence and opportunities he never imagined. Read his life-changing back-to-school story.
Read the Full Feature by Brianna Allard in SNHU's Impact Magazine
Situation:
SNHU needed authentic, mission-aligned storytelling that highlights how students succeed through support systems, accessibility, flexible learning options, and community - across campus, online, and competency-based programs.
Obstacles:
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Student experiences are complex and often deeply personal. Stories must be accurate, empathetic, accessible, and tailored for multiple internal audiences (12,000+ SNHU employees and partners) while aligning with SNHU's brand, tone, and strategic priorities.
Actions / Deliverables:
I write human-centered student stories and create full communications packages for each article that include:
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Written article for The Source (SNHU intranet)
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Supporting graphics and photos
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A headline + teaser + graphic for The Weekly (email newsletter)
These stories spotlight themes like family support, mental health, first-generation success, accessibility, flexible pathways, military transitions, and belonging.
Results:
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These stories deepen institutional understanding of student realities, strengthens SNHU's mission-driven identity, and provides high-impact content for internal communications. These stories consistently resonate across the university, helping employees connect with learners and reinforcing SNHU's commitment to accessible, flexible, student-centered education, including powerful narratives like Justin Palmer's, which demonstrates how determination and adaptive support make higher education possible.
Platforms & Tools:
Microsoft Sharepoint, Word, Adobe Illustrator, Photoshop, Premiere Pro, Acrobat, Brand Guide
Role:
Internal Communications Assistant at SNHU
