Situation:

SNHU's Center for Higher Education Policy and Practice (CHEPP) helped launch Accessible by Design: A Comprehensive Playbook for Higher Education, a national playbook created in partnership with 15 partner organizations to help colleges embed accessibility into digital, physical, and institutional systems. The campaign needed clear storytelling, accessible design, and polished materials for a high-visibility rollout.​​​

Obstacles:

• Complex, multi-partner collaboration with varied branding and accessibility needs​​

• Highly technical content (ADA, Section 504, WCAG, UDL) requiring simplification

• Tight timelines for a major Washington D.C. event

• Need for consistent accessibility practices across SNHU communication to position SNHU as a thought-leader for true accessibility in higher education

Actions / Deliverables:

• Produced reports for stakeholders containing relevant higher education news regarding accessibility from Cision media clips to inform higher education policy and practice

• Developed an Accessibility Checklist PDF & Word document to standardize best practices

• Created a programming guide for the D.C. convening

• Reviewed, proofread, and edited the full playbook for clarity and accessibility

• Designed three coalition-branded LinkedIn graphics using Adobe Illustrator which were distributed to 15 coalition partners

• Wrote an internal SNHU story featuring Justin Palmer, a student who relies on assistive technology to continue his education

• ​Wrote an internal SNHU story announcing the campaign and its impact

Results:

• ​Graphics shared across the coalition partners reaching 22,000+ followers

• Playbook launched with polished, accessible communications

• Event materials supported a successful convening of leaders and policymakers

• Checklist improved accessibility, consistency, and efficiency across SNHU content workflows

• Media reports saved stakeholders time and strengthened strategic awareness

Platforms & Tools:

Microsoft Sharepoint, Word, Adobe Illustrator, Acrobat, Cision, Brand Guide