Situation:

SNHU's Center for Higher Education Policy and Practice (CHEPP) released a three-part national research series AI in Higher Education that positions SNHU as a thought-leader for institutions as the artificial intelligence (AI) landscape rapidly evolves. The campaign needed clear, accessible communications, multi-platform graphics, internal storytelling, and media monitoring to support a high-visibility rollout to policymakers, higher-education leaders, and SNHU's 12,000+ employees.​​​

Obstacles:

• Dense, highly technical content requiring simplification for varied audiences

• Multi-report coordination across academics, legal, AI, and research teams

• Need for consistent branding across X, Bluesky, LinkedIn, internal articles, and digital signage

• Fast-moving AI landscape requiring accurate, timely messaging

• Internal audiences with different levels of familiarity with AI

Actions / Deliverables:

• Produced reports for stakeholders containing relevant higher education news regarding AI from Cision media clips to inform higher education policy and practice

• Proofread, edited, and provided feedback on Primer and three AI in Higher Education reports

• Designed digital signage for SNHU employee work areas to support AI rollout awareness

• Created multi-platform social graphics for X, Bluesky, and LinkedIn using Adobe Illustrator and SNHU / CHEPP brand guide

• Wrote a newsroom press release announcing the release of the series

• Wrote an internal article translating CX research on faculty perceptions of student AI use into accessible content for 12,000+ SNHU employees from various fields

• Ensured all materials were clear, accessible, and aligned with institutional messaging

Results:

• Delivered polished, accessible communications supporting a major institutional AI initiative​

• Helped SNHU leadership and employees understand the emerging AI trends and faculty experiences

• Multi-platform graphics increased visibility and cohesion across CHEPP's external channels

• Internal article strengthened employee awareness of AI's impact on teaching and academic integrity

• Media reports saved leadership time and informed strategic decisions around AI communications

• Deliverables demonstrated cross-functional skills in writing, editing, design, accessibility, and media analysis, all within a rapidly evolving AI landscape

Platforms & Tools:

Microsoft Sharepoint, Word, Adobe Illustrator, Acrobat, Cision, Brand Guide

Role:

Internal Communications Assistant at SNHU
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